The Potential Behind eNewsletters – Part 3: Results & Timings
To recap on the origins of these articles in the first place: a friend decided to work with me on a recent email marketing plan and I took the opportunity to try some variance testing on the email campaign, to see if we could get some definite trends and strategies in place for his 2009 campaigns.
The two main questions I was trying to answer for him were:
1. Should we use a “sales” email or just a straight eNewsletter for promotion?
2. How often should we be emailing his database?
The results clearly showed some useful and key information for him.
