Australian Online Shoppers Expect to Spend More in 2009
Despite the current economic conditions, online spending in Australia is set to increase by 12 percent in 2009. Research recently conducted by Celsius Research, on behalf of Shopping.com, found Australian shoppers spent an average of $1,097 buying products online in 2008, with the forecast for 2009 set to defy the offline recessionary trends.
The Celsius Research showed 54% of those surveyed value the ease of their shopping experience on their chosen site, followed closely by price. Comparison shopping sites – which feature offers from a large selection of retailers – have also proven popular because they do the hard work for you making the shopping experience more efficient and enjoyable.


