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		<title>Google Has Bigger Fears Than Bing</title>
		<link>http://www.project-cake.com/2009/06/google-has-bigger-fears-than-bing/</link>
		<comments>http://www.project-cake.com/2009/06/google-has-bigger-fears-than-bing/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 22:29:03 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=242</guid>
		<description><![CDATA[Google co-founder Sergey Brin, as The New York Post, tells it, is &#8220;so rattled by the launch of Microsoft&#8217;s rival search engine that he has assembled a team of top engineers to work on urgent upgrades to his Web service.&#8221;
Read the full article

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		<slash:comments>0</slash:comments>
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		<title>The Truth About Advertising</title>
		<link>http://www.project-cake.com/2009/06/the-truth-about-advertising/</link>
		<comments>http://www.project-cake.com/2009/06/the-truth-about-advertising/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 10:47:26 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=239</guid>
		<description><![CDATA[I came across this article and image today and it brought a smile to my face: http://bit.ly/EWB9i

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web 2.0: Managing Corporate Reputations</title>
		<link>http://www.project-cake.com/2009/06/web-20-managing-corporate-reputations/</link>
		<comments>http://www.project-cake.com/2009/06/web-20-managing-corporate-reputations/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 12:04:54 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=228</guid>
		<description><![CDATA[Researching some information recently on the net, I came across this article, which was quite useful since this is something we&#8217;re actively working on currently.
I think the main point is:
&#8220;Social networking is a love-hate relationship. On the one hand managers want their workers to experiment so they can cultivate new-world skills. Employees as brand ambassadors! [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>PRINCE2 Gets An Update For 2009</title>
		<link>http://www.project-cake.com/2009/05/prince2-gets-an-update-for-2009/</link>
		<comments>http://www.project-cake.com/2009/05/prince2-gets-an-update-for-2009/#comments</comments>
		<pubDate>Thu, 28 May 2009 12:54:06 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[PRINCE2]]></category>
		<category><![CDATA[program management]]></category>
		<category><![CDATA[project]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=218</guid>
		<description><![CDATA[The UK&#8217;s most widely used Project Management methodology and framework; PRINCE2, is getting an update for 2009.
The name will remain the same but there are some clear enhancements and changes to the method.
PRINCE2 has previously gone through two major changes &#8211; in 2002 and 2005.  The new changes are based around creating a simpler and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Netvibes Integrates Multiple Personalised Pages</title>
		<link>http://www.project-cake.com/2009/05/netvibes-integrates-multiple-personalised-pages/</link>
		<comments>http://www.project-cake.com/2009/05/netvibes-integrates-multiple-personalised-pages/#comments</comments>
		<pubDate>Wed, 27 May 2009 11:01:33 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[netvibes]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=214</guid>
		<description><![CDATA[I&#8217;m a massive fan of Netvibes (and have been for what seems donkeys ages), I think they were the original platform to create a personalised landing page for users to integrate all their news, information and feeds (please correct me if I&#8217;m wrong!).
Their latest upgrade is to add Multiple Personalised Pages (MPPs).  This basically means [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>YouTube users uploading 20 hours of video every minute</title>
		<link>http://www.project-cake.com/2009/05/youtube-users-uploading-20-hours-of-video-every-minute/</link>
		<comments>http://www.project-cake.com/2009/05/youtube-users-uploading-20-hours-of-video-every-minute/#comments</comments>
		<pubDate>Sat, 23 May 2009 10:21:13 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=204</guid>
		<description><![CDATA[




YouTube have recently pushed this crazy statistic out of the door: 20 hours of video footage is uploaded to YouTube every 60 seconds. 
In fact, just in the time it took me to write up this article, 40 hours of rubbish video was added to the site&#8230;
Interestingly, this news comes only a few months after [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Australian Online Shoppers Expect to Spend More in 2009</title>
		<link>http://www.project-cake.com/2009/05/australian-online-shoppers-expect-to-spend-more-in-2009/</link>
		<comments>http://www.project-cake.com/2009/05/australian-online-shoppers-expect-to-spend-more-in-2009/#comments</comments>
		<pubDate>Tue, 19 May 2009 09:37:21 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=197</guid>
		<description><![CDATA[Despite the current economic conditions, online spending in Australia is set to increase by 12 percent in 2009. Research recently conducted by Celsius Research, on behalf of Shopping.com, found Australian shoppers spent an average of $1,097 buying products online in 2008, with the forecast for 2009 set to defy the offline recessionary trends.
The Celsius Research [...]]]></description>
		<wfw:commentRss>http://www.project-cake.com/2009/05/australian-online-shoppers-expect-to-spend-more-in-2009/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Facebook&#8217;s Holocaust Controversy</title>
		<link>http://www.project-cake.com/2009/05/facebooks-holocaust-controversy/</link>
		<comments>http://www.project-cake.com/2009/05/facebooks-holocaust-controversy/#comments</comments>
		<pubDate>Sun, 17 May 2009 09:41:24 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[anti-social]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=195</guid>
		<description><![CDATA[Following my article about Anti-Social Networking, I came across this new story about Facebook coming under pressure to take a stand on groups that want to air distasteful and controversal views.
Whatever your views are on this, it is certainly a challenging debate that will rage on.
Have a read and let me know what you think&#8230;
Facebook&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ministry of Sound relaunches D2C website</title>
		<link>http://www.project-cake.com/2009/04/ministry-of-sound-relaunches-d2c-website/</link>
		<comments>http://www.project-cake.com/2009/04/ministry-of-sound-relaunches-d2c-website/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 07:11:53 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=157</guid>
		<description><![CDATA[A good friend of mine worked on this project and I think it deserves some serious merit.
Following the collapse of their previous service provider; Trinity Street, MOS set up an internal team to build and manage their own platform.  The amazing point to all this is that they have everything up and running in 6 [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Staggering Facebook Facts</title>
		<link>http://www.project-cake.com/2009/04/staggering-facebook-facts/</link>
		<comments>http://www.project-cake.com/2009/04/staggering-facebook-facts/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 04:23:29 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=146</guid>
		<description><![CDATA[In researching the Social Network arena for some new projects we&#8217;re looking at getting into, I came across two interesting articles about how staggeringly enormous Facebook (and other social sites) have become.
The first article was published on ClickZ and goes into detail on how many and who is using Facebook:
Mind-Blowing Facebook Stats and What To [...]]]></description>
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		<slash:comments>0</slash:comments>
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