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	<title>Project Cake &#187; enewsletter</title>
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	<link>http://www.project-cake.com</link>
	<description>Program &#38; Project Management</description>
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		<title>The Potential Behind eNewsletters &#8211; Part 3: Results &amp; Timings</title>
		<link>http://www.project-cake.com/2009/01/the-potential-behind-enewsletters-part-3-results-timings/</link>
		<comments>http://www.project-cake.com/2009/01/the-potential-behind-enewsletters-part-3-results-timings/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 04:17:46 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=86</guid>
		<description><![CDATA[To recap on the origins of these articles in the first place: a friend decided to work with me on a recent email marketing plan and I took the opportunity to try some variance testing on the email campaign, to see if we could get some definite trends and strategies in place for his 2009 [...]]]></description>
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		<title>The Potential Behind eNewsletters – Part 2: Ways to Improve a Current Newsletter</title>
		<link>http://www.project-cake.com/2008/12/the-potential-behind-enewsletters-%e2%80%93-part-2-ways-to-improve-a-current-newsletter/</link>
		<comments>http://www.project-cake.com/2008/12/the-potential-behind-enewsletters-%e2%80%93-part-2-ways-to-improve-a-current-newsletter/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 07:59:32 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=75</guid>
		<description><![CDATA[If you already have a newsletter then you’ll know the potential behind why getting all the factors involved right is paramount to success.
From my experience, there are 8 key factors you need to work on to get your newsletter delivering results:

Content &#38; layout
Presentation
Style of writing
Headlines
Using questions
Testimonials
Subscribes/unsubscribes
Final Check


1. Content &#38; Layout &#8211; The Driving Force
Good content [...]]]></description>
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		<title>The Potential Behind eNewsletters – Part 1: Why</title>
		<link>http://www.project-cake.com/2008/12/the-potential-behind-enewsletters-%e2%80%93-part-1-why/</link>
		<comments>http://www.project-cake.com/2008/12/the-potential-behind-enewsletters-%e2%80%93-part-1-why/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 04:15:34 +0000</pubDate>
		<dc:creator>Tony Burke</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.project-cake.com/?p=44</guid>
		<description><![CDATA[I’ve just finished working on a small project to send out a managed email campaign for a friend.  He’d never contemplated using e-newsletters and an eMarketing plan before, so after a chat over a BBQ and some beers, I’d persuaded him to give it a try on his latest campaign.
The results provided a useful insight [...]]]></description>
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