Web 2.0: Managing Corporate Reputations

Researching some information recently on the net, I came across this article, which was quite useful since this is something we’re actively working on currently.

I think the main point is:

“Social networking is a love-hate relationship. On the one hand managers want their workers to experiment so they can cultivate new-world skills. Employees as brand ambassadors! Products virally transformed into overnight hits!

On the other hand, bosses are filled with foreboding about social networking’s dark side—losing secrets to rivals, the corporate embarrassment of errant employee tweets, becoming the latest victim of a venomous crowd.”

If your employees are actively using Social Media to start work-related discussions, you must have a Social Media Strategy in place to safeguard both the reputation company and the obligations of the employee.